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Analisis Kualitas Jasa Pelayanan Internet Banking Bank Bukopin dengan Metode Fuzzy E-servqual, IPA, dan Usulan Perbaikan dengan Metode Qfd

机译:用模糊E-servqual方法,IPA分析银行Bukopin的网上银行服务质量,并用Qfd方法进行改进

摘要

Currently, competition between banks increasingly competitive, then Bukopin should think efficient strategies to win competition. The main thing that should be prioritized is customer satisfaction which is determined by the quality of goods or services. There are problem about customer complaints on the internet banking Bukopin, namely about accuracy of the transaction, speed of solving problems online, easy to obtain the necessary information, and ease of access to internet banking website. In addition, the internet banking Bukopin\u27s ranking of Bank Service Excellence Monitor is decreased. In this study, the internet banking service quality is measured by using the method of Fuzzy E-Servqual, IPA and QFD. E-Servqual is used to know the gap between expected and perceived customer. Meanwhile, fuzzy theory is used to reduce uncertainty of respondents in providing a judging. To determine the variables that are prioritized by customer is the determination IPA and the proposed improvement treated with QFD. The end result of this research are the internet banking Bukopin service improvement strategy, namely the server and network maintenance, repair feature internet banking page, add the instructions on the page content internet banking, design internet banking page that accessible / ergonomic, and provide training to employees continuously.
机译:当前,银行之间的竞争日趋激烈,因此Bukopin应该考虑有效的策略来赢得竞争。应优先考虑的主要事情是客户满意度,这取决于商品或服务的质量。客户对网上银行Bukopin的投诉存在问题,即交易的准确性,在线解决问题的速度,易于获得必要信息以及易于访问网上银行网站的问题。此外,网上银行Bukopin的“银行服务卓越监控器”排名下降。本研究采用模糊E-Servqual,IPA和QFD方法对网上银行服务质量进行了度量。 E-Servqual用于了解预期客户与感知客户之间的差距。同时,采用模糊理论来减少被调查者的不确定性。要确定客户优先考虑的变量,需要确定IPA并使用QFD处理建议的改进措施。这项研究的最终结果是互联网银行Bukopin服务改进策略,即服务器和网络维护,修复功能互联网银行页面,在页面内容互联网银行中添加说明,设计可访问/符合人体工程学的互联网银行页面并提供培训对员工不断。

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